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Gatorade Bets With Rare National Endorsement Deal and Rising MLB Star Fernando Tatis

Major League Baseball has clamored for a breakthrough superstar to capture the public’s attention since Derek Jeter hung up his cleats in 2014. Pretenders to the throne have come and gone, but the solution could be a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned baseball jerseys and can’t stop dancing or smiling on the diamond.
Fernando Tatis Jr. has played but a full season’s worth of MLB games but may already be the foremost electrifying player within the sport. He’s now filling Jeter’s shoes off the sector because the newest athlete on the endorsement roster at Gatorade, where he’ll pitch the brand’s Bolt24 line of products under a multi-year deal.
Jeff Kearney, Gatorade’s global head of sports marketing says “We feel pride ourselves on working with athletes who are championship caliber and are aspirational for teenagers ,”. “The Bolt24 is breaking some new rules for us, and Fernando may be a person who is creating his own rules of the sport .”
Tatis is the son of great MLB player his father played 11 years in MLB, joins NBA star Damian Lillard and up-and-coming golfer Matthew Wolff as Bolt24 athletes. The trio are going to be famous during a national TV and digital marketing campaign that kicks off next week to market the low-calorie drink, aimed toward athletes for around-the-clock hydration, with a caffeinated version and one with antioxidants.
It is the newest endorsement for the San Diego Padres shortstop, who broke into the majors in 2019 and drew national attention in August for hitting a slam on a 3-0 pitch, breaking one among baseball’s “unwritten rules.” His other deals include Adidas, Hyperice, Mizuno gloves and Victus bats. PepsiCo-owned Gatorade works with several baseball players on a regional basis, but Tatis joins Jeter and Bryce Harper because the only players with national Gatorade endorsement deals over the past 20 years .

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