Soap Market Trends, Business Opportunities, Challenges, Size, Share, Growth Insights to 2026


The global soap market size is projected to reach USD 55.29 billion by 2027, exhibiting a CAGR of 5.0% during the forecast period. Rapid transmission of the COVID-19 infection is set to play a central role in fueling the growth of this market, states Fortune Business Insights™ in its recent report, titled Soap Market Size, Share & Industry Analysis, By Product Type (Bath & Body Soaps, Kitchen Soaps, and Laundry Soaps), Form (Solid and Liquid), Application (Household and Commercial), Distribution Channel (Hypermarkets/Supermarkets, Pharmacies, Online Channels, and Others), and Regional Forecast, 2020-2027”. According to the World Health Organization (WHO), the coronavirus spreads through respiratory droplets and physical contact. Therefore, to avoid spreading the virus through these routes, the WHO along with many other bodies such as the Centers for Disease Control and Prevention (CDC) have recommended regular washing of hands using soap and water. Comprehensive washing of hands kills the virus and this practice is currently seen as the most effective way to preventing transmission among people, especially given that a vaccine for the infection is many months away. Thus, the demand for soaps in all shapes and forms is slated to experience meteoric rise as the COVID-19 pandemic intensifies and worsens during the current year. 

The report provides that the value of this market stood at USD 34.09 billion in 2019. It also contains the following information:

  • In-depth analysis of the individual market segments;

  • Exhaustive examination of the factors driving and challenging the growth of the market;

  • Projections about the upcoming opportunities in the market; and

  • Detailed research into the competitive and regional dynamics shaping the market’s growth trajectory.

List of Key Players Covered in the Soap Market Research Report are:

  • Beiersdorf AG (Germany)

  • Reckitt Benckiser Group plc (U.K.)

  • Kao Corporation (Japan)

  • Unilever (U.K.)

  • Henkel AG & Co. KGaA (Germany)

  • Ecolab Inc.(U.S.)

  • Johnson & Johnson Services, Inc. (U.S.)

  • Natura & Co. (Brazil)

  • Procter & Gamble Co. (U.S.)

  • Colgate-Palmolive Co.(U.S.)

Browse Complete Research Report 

Market Driver

Rising Popularity of Organic Soaps to Boost the Market

The soap market growth is likely to benefit from the steadily climbing popularity of organic soaps and soap products. This changing demand trend is driven by the multiple advantages that these type of soaps offer over their traditional counterparts. For example, organic soaps do not contain harmful substances such as paraben and triclosan, which have anti-bacterial properties, but are hazardous to the body and the environment as they are made out of petrochemicals. Instead, these soaps are infused natural ingredients such as Aloe Vera and turmeric, which have natural anti-bacterial properties and cause no harm to the body.

Furthermore, organically-produced soaps are rich in natural antioxidants such as essential oils and honey, thereby keeping the skin healthy and nourished as well as slowing down its aging process. Organic soaps offer many more health benefits and as a result, they are being increasingly preferred to regular soaps, especially in the western developed countries.


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